Before you think to venture out into any online business, or to have online operations to support your business, it is of prime importance for the company to have strong social media marketing strategies. Another important thing to realize is the kind of business your company has so that you can have the right social media strategies. These strategies need to be in line with the business of your organization in order to not shoot in the dark and blindly following the digital trend. The key to develop an effective strategy is to allocate your resources and efforts into the right direction by analyzing the current social media marketing trends and what did not work out the previous year. It is important to have a proper knowledge about the campaigns that failed previously, so that your company does not repeat the mistake and waste its precious resources. Look out for the upcoming trends so that your company stays strong and ahead of the peers in the competition of the digital race. The trends that must be followed this year are:
- It has been analyzed that live media has been growing strongly with each passing year. Live video content is engaging more and more people, with the users watching numerous videos in a single day. So invest your time and effort in live videos. When people watch the live videos you can analyze the data on who all are the people who are watching it. Not just that, you can also know the time for which they are engaged to the video. If the time span is short that means that the video needs improvement and vice versa.
- Messaging apps are being used by many brands to have a one on one communication with their users. Also there are four billion users in the world, so brands use it as an opportunity to extend their services to their customers. Every customer appreciates a brand’s effort of connecting to them in a personal way. This makes the customers more loyal to their brand as they can develop an emotional connect with it.
- E-commerce has been on a rise for long now. Aspiring brands need to use social media platforms to invest in e-commerce and increase their sales. Creative promotions can be launched along with innovative contests so that more people are involved and participate in it. In order to win the competition and win exciting offers, more people feel compelled to participate and may even result in their ending up as your customer.