To know whether the content that has been posted your Facebook fan page, it is essential for you to use Facebook Insights. Facebook Insights is a way to understand the strategies that need to be implemented in order to make your page and content popular.
- Review the basic insights- If you want to know what is the best content on your page that is receiving the maximum engagement, then you should use Facebook Insights. Click on Insights on the page which will provide you with the options of Reach, Benchmarks and Engagement. Reach shows you a graph for how well the content is working. You can use benchmarks to implement improvement strategies and compare the results with the benchmarks. Engagement is the most important analytical tool to monitor your data. It provides insights into the posts from the last 90 days and who is engaging with your data. This can be helpful for you in organizing your data according to the traffic it is receiving. If the analytics tell that the content didn’t work much in the past days that means that either it is not being marketed properly or the content is not engaging enough for the audience. The insights provide an automatic feedback for the content.
- Download the insights data- Download the insights and then apply filters to get the desired information from the insights such as likes, clicks, shares, etc. You may want to know more about the number of shares than the number of clicks, so you can apply the filters accordingly. The insights data can also provide you the information on the demographics data, that goes to say that it can provide the statistics for the region from which the content has received maximum or minimum likes, shares or comments. Using this data the company can know how to promote their content in the regions where it is not influencing the audience. The company can also develop on strategies on how to boost the content in the areas where it is already successful.
- It can be easily said that the Facebook Insights act as a feedback to your content and provide a guideline as to where and how you can ameliorate your content so as to make the business more successful. It also helps the company from wasting its resources like time and money in the areas where they are not successful.