• It has been analyzed that live media has been growing strongly with each passing year. Live video content is engaging more and more people, with the users watching numerous videos in a single day. So invest your time and effort in live videos. When people watch the live videos you can analyze the data on who all are the people who are watching it. Not just that, you can also know the time for which they are engaged to the video. If the time span is short that means that the video needs improvement and vice versa.
• Messaging apps are being used by many brands to have a one on one communication with their users. Also there are four billion users in the world, so brands use it as an opportunity to extend their services to their customers. Every customer appreciates a brand’s effort of connecting to them in a personal way. This makes the customers more loyal to their brand as they can develop an emotional connect with it.
• E-commerce has been on a rise for long now. Aspiring brands need to use social media platforms to invest in e-commerce and increase their sales. Creative promotions can be launched along with innovative contests so that more people are involved and participate in it. In order to win the competition and win exciting offers, more people feel compelled to participate and may even result in their ending up as your customer.

The post Trends That Have the Power To Change Social Media Marketing appeared first on MideaLabs: One Lab, Million Experiments!.

• Review the basic insights- If you want to know what is the best content on your page that is receiving the maximum engagement, then you should use Facebook Insights. Click on Insights on the page which will provide you with the options of Reach, Benchmarks and Engagement. Reach shows you a graph for how well the content is working. You can use benchmarks to implement improvement strategies and compare the results with the benchmarks. Engagement is the most important analytical tool to monitor your data. It provides insights into the posts from the last 90 days and who is engaging with your data. This can be helpful for you in organizing your data according to the traffic it is receiving. If the analytics tell that the content didn’t work much in the past days that means that either it is not being marketed properly or the content is not engaging enough for the audience. The insights provide an automatic feedback for the content.
• Download the insights data- Download the insights and then apply filters to get the desired information from the insights such as likes, clicks, shares, etc. You may want to know more about the number of shares than the number of clicks, so you can apply the filters accordingly. The insights data can also provide you the information on the demographics data, that goes to say that it can provide the statistics for the region from which the content has received maximum or minimum likes, shares or comments. Using this data the company can know how to promote their content in the regions where it is not influencing the audience. The company can also develop on strategies on how to boost the content in the areas where it is already successful.
• It can be easily said that the Facebook Insights act as a feedback to your content and provide a guideline as to where and how you can ameliorate your content so as to make the business more successful. It also helps the company from wasting its resources like time and money in the areas where they are not successful.

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• Without a digital marketing strategy, your are aimless about how to engage with your online audience. A good strategy will help you decide whether you want to build good relations with the existing customers or want to capture new customers. Once the goal of catering to a certain set of customers is realized, the company has a guided path to move on to. This way it will be able to put all its efforts and energies in the right direction.
• To have a powerful online value proposition- This is for both the existing customers and the new customers and to make them loyal to your brand. Nothing reaches out better to your customers than an online campaign as it gains the attention of a huge audience. If your campaign is able to deliver a strong message through its rich content, then the campaign is surely going to be successful which will have a large impact on its audience.
• If you don’t want your competitors to eat up your digital lunch, you wouldn’t want to be left behind by not implementing digital marketing strategies. This technology helps you gain a competitive advantage over other businesses and helps you gain a larger market share. This is because most of the people surf the internet throughout the day, be it for business purposes, shopping or other recreation and informative activities. As the traffic online is humungous, various companies should also have a strong presence on different social media platform to attract more and more customers for their business.
• If you have a big business, then you don’t have to waste your resources in buying different tools for your business. Digital marketing can do the needful in an integrated manner. If a company needs help in implementing digital marketing strategies then they can probably hire an advertising/ digital marketing agency and save on the costs of the tools that are needed to implement the strategies. The agencies have skilled professionals who can guide the company about where and how to have digital marketing.

The post Why Do You Need Digital Marketing Strategies For Your Business? appeared first on MideaLabs: One Lab, Million Experiments!.

Let’s talk about it.

Google Analytics is now the most widely used web analytics service on the Internet. A very less people who are fortunate are using Google Analytics. Not everyone using it is using it correctly. Even worse, some are not even using it. Approximately, Eighty percent of retailers are not using Google Analytics properly.

Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites.

Lets us see some tips to use Google Analytics.

1.) INCREASE ORGANIC TRAFFIC USING SEO QUERIES AND LANDING PAGE REPORTS

STEPS:

1. Connect Google analytics with google webmaster tools
2. Use SEO report withing google analytics to see keyword rankings, clicks and impressions
3. Look keyword with more impressions
4. Improve CTR of those keywords by improving the target of page titles and description.

You can increase your CTR by using following techniques:

1. Keep the titles around 56 characters
2. Make sure that info you provide matches the intention of keywords you’re getting most traffic from
3. User benefit driven copy- Basically describe how the info on that page can benefit the type of user coming through the keywords.

2.) INCREASE ORGANIC TRAFFIC THROUGH TRAFFIC SOURCES

First, find the top 5 keywords currently driving traffic. Then do following.

1 Tag them as alt tags for images
2 Update the image title with those words as well.
3 Ensure your descriptions and page titles include the same keywords to help improve ranking.
4 Use them as anchor text for internal links
5 Create more content based on keywords which drives you more traffic

3.) SPEND MORE TIME FOCUSED ON DRIVING ADDITIONAL TRAFFIC FROM OUR TOP SOURCES BY USING THE TRAFFIC SOURCES TOP REFERRERS REPORT

– Spend more time on replying to threads
– Spend more time looking for the topics that you can provide value to.
– Share more of your content to the community in a non-spamming way.

– Spend more time on the social media channel that is working best
-Find which exact posts are driving traffic. Once you know, Do more of them

4.) PRODUCE MORE CONTENT THAT RESONATES WITH YOUR AUDIENCE USING THE CONTENT OVERVIEW REPORT

– Find top content of your site
– Use this to develop a content plan that caters to what your audience wants
– Focus on creating complementary content that can increase user engagement and site time

5.) USE VISITS REPORT

– Find more optimal times to post by finding the most trafficked days to increase engagement.
– Promote more on social media on the respective channels that are sending more traffic.

6.) INCREASE YOUR CONVERSION RATE

-Narrow the report by traffic source, location, device, etc.
-Highlight traffic to a specific conversion page.
-Analyze the average drop off point in the funnel from landing to conversion.
– Use conversion optimization methods to improve the weak link.
– Setup in page surveys at the high drop off points using tools like Qualaroo to find out why users are dropping off.
– Based on the feedback, set up A/B tests to address objections.
– Do the same for all high drop off points in the funnel.

7.) OPTIMIZE FOR MOBILE UX THROUGH MOBILE REPORT

– Analyze whether you mobile users have a significantly higher bounce rate and time on the site.
– Use data to determine if the mobile usability can be improved.
– Check to see if your site is responsive and collapses without messing up the design.
-See which devices have the highest bounce rate.
– Find out where users are dropping off in the funnel on the mobile site. Then come up with A/B hypothesis.

8.) PERSONALISE CONTENT AND OFFERS USING THE AUDIENCE REPORTS

– Determine which audience segments prefer specific types of content and offers.
– Show each segment a dynamic targeted experience.

When it comes to the most consistent, most preferred type of traffic for your website, organic traffic through traffic sources is what you want. The point of using something like Google Analytics is to understand what the numbers mean for the future. That means keeping in mind what the results mean for the future of your marketing strategies. Through this analytical data, you have the ability to understand everything that works and doesn’t in a variety of elaborate, complex ways. You can build leaner, more ambitious strategies for marketing.

Happy marketing!

The post How Is Google Analytics Helpful To You appeared first on MideaLabs: One Lab, Million Experiments!.

Thus, I thought to chalk out a few pointers to state what are the things you or your agency/person might be doing wrong. Have a look and leave your comments below.

1.) HAVING NO SOCIAL MEDIA STRATEGY

Companies without a social media strategy can never deliver an effective message to their audience. To execute a successful social media, marketing plan, a strategy must be in place. Among these strategies include having a distinct social media voice, conceptualizing measurable goals, developing a policy for social media, and planning a social media calendar.
Posting blindly will get your btand nowhere. Set a clear social media strategy and hyou could be well on you way to having the best and most engaging content on web

2.) CREATING ACCOUNTS ON TOO MANY PLATFORMS TOO SOON

Many businesses reat accounts on a number of social media channels at once despite their inability to post quality content to engage their followers and prospects. One moment they are using facebook, twitter, instagram and pinterest; the next thing you know, they have abandoned the platforms altogether.
Any social media account with a couple of posts from months or years back only implores on your prospects that you are disorganized. Keep the focus of your social media strategy narrow, then simply branch out from that point on when you are sure you can offer quality and relevant content for each channel regularity.

3.) PAYING FOR FAKE FOLLOWERS

Recently, Instagram had deleted millions of accounts to prevent its users from paying to gain more followers. Overnight, many celeb and prominent personalities and businesses had lost tons of followers. The key here is to aim to build genuine customer relationships rather than focusing on numbers.

4.) TALKING TOO MUCH OF BRAND AND BRAND ONLY

Let your audience know you are willing to communicate and reach out, and they will be more than happy to participate in your activities and even share ideas of their own that can help elevate your brand. Sharing the work of others is totally fine, especially if you know it will be useful to our followers. Reshare or re tweet someone’s post.

5.) USING IRRELEVANT AND EXCESSIVE HASHTAGS

The is no doubt that the use of hashtags on social media platforms can immensely help businesses to become more visible. To this, limits your hashtag usage to a considerable and sensible number, and make sure they are relevant to what you are trying to convey on your post.

6.) SHARING TOO MUCH IN A SMALL AMOUNT OF TIME

Posting one content after the other within minutes or even hours is a good strategy. If you are aiming to shun or turn off your followers and propects. As much s possible, strive to share posts consistently and regularly. Create a posting schedule and make use of online scheduling tools like Hootsuit and Buffer to space your posts and avoid overwhelming and spamming your followers.

7.) NEGLECTING THE “SOCIAL” MEDIA ASPECTS OF SOCIAL MEDIA

People on social media expect responsiveness from companies, and want to feel they are dealing with real people and not corporate robots. You do not necessarily have to reply to every comment. but responding to them build trust between you and consumers. It would also help if you can develop a voice that is light, interesting and witty.

Let your brand’s personality shine through by responding to queries, addressing concerns, and involving your brand in forums or communities. Humanize your brand and in doing so, you can make your audience feel more connected to you. Social media can take you any to the heights if you are using it properly and can let you down. So be aware.

The post Social Media Marketing Mistakes You Might Be Doing appeared first on MideaLabs: One Lab, Million Experiments!.

According to Wikipedia, “Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection”

Your brand success in 2017 depends on two aspects- a) knowing the marketing trends and b) consistently applying them and creating unique consumer experiences.

In this post, we’ll focus on the digital trends your brands should be prepared for in the coming few months.

1.) THE RISE OF CONTENT MARKETING

Nowadays, brands are spending a lot of time creating more relevant and inspiring content than ever before. Companies running an active blog generate 67% more leads on a monthly basis compared to those who don’t blog. There is no doubt that it has been one of the primary tactics.

2.) MARKETING ANALYSIS

According to a survey, expenditures on marketing analytics are set to rise by over 60%. Marketers are already using dozens of analytics tools to keep a track of engagement and business performance on digital platforms. Companies are utilizing the info and content pool created online by consumers. Marketers are already using dozens of analytics tools to keep a track of engagement and business performance on digital platforms.

3.) MORE VIDEOS

Today, no one has time to read, Everyone is interested in watching cause it is less time consuming and more informative. The use of videos for marketing purposes has been exponentially growing. Videos are a perfect way to show how a product works. Videos gives greater engagement, lower site bounce rates and also showcase product usage in multiple scenarios.

4.) STORY TELLING

Stories help brands align consumers to the emotional core of the brand. A mix of visual and contextual storytelling inspires emotions in consumers and increases trust. This has become a trends from severeal years. Brands are doing this and getting better responses than ever. The story could be in their TVC, in their social media, in written or watchable format. It can be anything. Consumers can really relate to stories.

5.) HUMANIZATION

Well, every brand is active on twitter nowadays. You can get your solution within an hour of your tweet. This is called humanization of brands. Your social media shoul d be really active. Companies that have been making an effort to humanize their content strategy, have been able to increase sales, inspire users to stay longer on their websites & foster customer satisfaction. Personalization requires companies to first know their consumers well.

6.) ONLINE ADVERTISEMENT

You know this is important. But why ? Internet advertising is expected to rise by 10% on a global rate. Mobile ads will grow by a whooping 45% and online ad expenditure is set to rise through the year. Your brand’s reach is very dependant on your budget for online advertisement. And it is also getting costlier day by day.

7.) MICRO TARGETTING

Microtargeting is a marketing strategy that uses consumer data and demographics to identify the interests of specific individuals or very small groups of like-minded individuals and influence their thoughts or actions. Targeted campaigns are two times more effective than non-targeted one size fits all campaigns. A study suggests that retargeted display ads inspire a lot more people to search for the product. So this is why it is really important.

You can start booming your business with these trends and it will surely help you to grow more and more.

The post Follow These Digital Marketing Trends in 2017 For Sure Shot Success appeared first on MideaLabs: One Lab, Million Experiments!.