• It has been analyzed that live media has been growing strongly with each passing year. Live video content is engaging more and more people, with the users watching numerous videos in a single day. So invest your time and effort in live videos. When people watch the live videos you can analyze the data on who all are the people who are watching it. Not just that, you can also know the time for which they are engaged to the video. If the time span is short that means that the video needs improvement and vice versa.
• Messaging apps are being used by many brands to have a one on one communication with their users. Also there are four billion users in the world, so brands use it as an opportunity to extend their services to their customers. Every customer appreciates a brand’s effort of connecting to them in a personal way. This makes the customers more loyal to their brand as they can develop an emotional connect with it.
• E-commerce has been on a rise for long now. Aspiring brands need to use social media platforms to invest in e-commerce and increase their sales. Creative promotions can be launched along with innovative contests so that more people are involved and participate in it. In order to win the competition and win exciting offers, more people feel compelled to participate and may even result in their ending up as your customer.

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• Review the basic insights- If you want to know what is the best content on your page that is receiving the maximum engagement, then you should use Facebook Insights. Click on Insights on the page which will provide you with the options of Reach, Benchmarks and Engagement. Reach shows you a graph for how well the content is working. You can use benchmarks to implement improvement strategies and compare the results with the benchmarks. Engagement is the most important analytical tool to monitor your data. It provides insights into the posts from the last 90 days and who is engaging with your data. This can be helpful for you in organizing your data according to the traffic it is receiving. If the analytics tell that the content didn’t work much in the past days that means that either it is not being marketed properly or the content is not engaging enough for the audience. The insights provide an automatic feedback for the content.
• Download the insights data- Download the insights and then apply filters to get the desired information from the insights such as likes, clicks, shares, etc. You may want to know more about the number of shares than the number of clicks, so you can apply the filters accordingly. The insights data can also provide you the information on the demographics data, that goes to say that it can provide the statistics for the region from which the content has received maximum or minimum likes, shares or comments. Using this data the company can know how to promote their content in the regions where it is not influencing the audience. The company can also develop on strategies on how to boost the content in the areas where it is already successful.
• It can be easily said that the Facebook Insights act as a feedback to your content and provide a guideline as to where and how you can ameliorate your content so as to make the business more successful. It also helps the company from wasting its resources like time and money in the areas where they are not successful.

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• Without a digital marketing strategy, your are aimless about how to engage with your online audience. A good strategy will help you decide whether you want to build good relations with the existing customers or want to capture new customers. Once the goal of catering to a certain set of customers is realized, the company has a guided path to move on to. This way it will be able to put all its efforts and energies in the right direction.
• To have a powerful online value proposition- This is for both the existing customers and the new customers and to make them loyal to your brand. Nothing reaches out better to your customers than an online campaign as it gains the attention of a huge audience. If your campaign is able to deliver a strong message through its rich content, then the campaign is surely going to be successful which will have a large impact on its audience.
• If you don’t want your competitors to eat up your digital lunch, you wouldn’t want to be left behind by not implementing digital marketing strategies. This technology helps you gain a competitive advantage over other businesses and helps you gain a larger market share. This is because most of the people surf the internet throughout the day, be it for business purposes, shopping or other recreation and informative activities. As the traffic online is humungous, various companies should also have a strong presence on different social media platform to attract more and more customers for their business.
• If you have a big business, then you don’t have to waste your resources in buying different tools for your business. Digital marketing can do the needful in an integrated manner. If a company needs help in implementing digital marketing strategies then they can probably hire an advertising/ digital marketing agency and save on the costs of the tools that are needed to implement the strategies. The agencies have skilled professionals who can guide the company about where and how to have digital marketing.

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