Let’s talk about it.

Google Analytics is now the most widely used web analytics service on the Internet. A very less people who are fortunate are using Google Analytics. Not everyone using it is using it correctly. Even worse, some are not even using it. Approximately, Eighty percent of retailers are not using Google Analytics properly.

Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites.

Lets us see some tips to use Google Analytics.

1.) INCREASE ORGANIC TRAFFIC USING SEO QUERIES AND LANDING PAGE REPORTS

STEPS:

1. Connect Google analytics with google webmaster tools
2. Use SEO report withing google analytics to see keyword rankings, clicks and impressions
3. Look keyword with more impressions
4. Improve CTR of those keywords by improving the target of page titles and description.

You can increase your CTR by using following techniques:

1. Keep the titles around 56 characters
2. Make sure that info you provide matches the intention of keywords you’re getting most traffic from
3. User benefit driven copy- Basically describe how the info on that page can benefit the type of user coming through the keywords.

2.) INCREASE ORGANIC TRAFFIC THROUGH TRAFFIC SOURCES

First, find the top 5 keywords currently driving traffic. Then do following.

1 Tag them as alt tags for images
2 Update the image title with those words as well.
3 Ensure your descriptions and page titles include the same keywords to help improve ranking.
4 Use them as anchor text for internal links
5 Create more content based on keywords which drives you more traffic

3.) SPEND MORE TIME FOCUSED ON DRIVING ADDITIONAL TRAFFIC FROM OUR TOP SOURCES BY USING THE TRAFFIC SOURCES TOP REFERRERS REPORT

– Spend more time on replying to threads
– Spend more time looking for the topics that you can provide value to.
– Share more of your content to the community in a non-spamming way.

– Spend more time on the social media channel that is working best
-Find which exact posts are driving traffic. Once you know, Do more of them

4.) PRODUCE MORE CONTENT THAT RESONATES WITH YOUR AUDIENCE USING THE CONTENT OVERVIEW REPORT

– Find top content of your site
– Use this to develop a content plan that caters to what your audience wants
– Focus on creating complementary content that can increase user engagement and site time

5.) USE VISITS REPORT

– Find more optimal times to post by finding the most trafficked days to increase engagement.
– Promote more on social media on the respective channels that are sending more traffic.

6.) INCREASE YOUR CONVERSION RATE

-Narrow the report by traffic source, location, device, etc.
-Highlight traffic to a specific conversion page.
-Analyze the average drop off point in the funnel from landing to conversion.
– Use conversion optimization methods to improve the weak link.
– Setup in page surveys at the high drop off points using tools like Qualaroo to find out why users are dropping off.
– Based on the feedback, set up A/B tests to address objections.
– Do the same for all high drop off points in the funnel.

7.) OPTIMIZE FOR MOBILE UX THROUGH MOBILE REPORT

– Analyze whether you mobile users have a significantly higher bounce rate and time on the site.
– Use data to determine if the mobile usability can be improved.
– Check to see if your site is responsive and collapses without messing up the design.
-See which devices have the highest bounce rate.
– Find out where users are dropping off in the funnel on the mobile site. Then come up with A/B hypothesis.

8.) PERSONALISE CONTENT AND OFFERS USING THE AUDIENCE REPORTS

– Determine which audience segments prefer specific types of content and offers.
– Show each segment a dynamic targeted experience.

When it comes to the most consistent, most preferred type of traffic for your website, organic traffic through traffic sources is what you want. The point of using something like Google Analytics is to understand what the numbers mean for the future. That means keeping in mind what the results mean for the future of your marketing strategies. Through this analytical data, you have the ability to understand everything that works and doesn’t in a variety of elaborate, complex ways. You can build leaner, more ambitious strategies for marketing.

Happy marketing!

The post How Is Google Analytics Helpful To You appeared first on MideaLabs: One Lab, Million Experiments!.

According to Wikipedia, “Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection”

Your brand success in 2017 depends on two aspects- a) knowing the marketing trends and b) consistently applying them and creating unique consumer experiences.

In this post, we’ll focus on the digital trends your brands should be prepared for in the coming few months.

1.) THE RISE OF CONTENT MARKETING

Nowadays, brands are spending a lot of time creating more relevant and inspiring content than ever before. Companies running an active blog generate 67% more leads on a monthly basis compared to those who don’t blog. There is no doubt that it has been one of the primary tactics.

2.) MARKETING ANALYSIS

According to a survey, expenditures on marketing analytics are set to rise by over 60%. Marketers are already using dozens of analytics tools to keep a track of engagement and business performance on digital platforms. Companies are utilizing the info and content pool created online by consumers. Marketers are already using dozens of analytics tools to keep a track of engagement and business performance on digital platforms.

3.) MORE VIDEOS

Today, no one has time to read, Everyone is interested in watching cause it is less time consuming and more informative. The use of videos for marketing purposes has been exponentially growing. Videos are a perfect way to show how a product works. Videos gives greater engagement, lower site bounce rates and also showcase product usage in multiple scenarios.

4.) STORY TELLING

Stories help brands align consumers to the emotional core of the brand. A mix of visual and contextual storytelling inspires emotions in consumers and increases trust. This has become a trends from severeal years. Brands are doing this and getting better responses than ever. The story could be in their TVC, in their social media, in written or watchable format. It can be anything. Consumers can really relate to stories.

5.) HUMANIZATION

Well, every brand is active on twitter nowadays. You can get your solution within an hour of your tweet. This is called humanization of brands. Your social media shoul d be really active. Companies that have been making an effort to humanize their content strategy, have been able to increase sales, inspire users to stay longer on their websites & foster customer satisfaction. Personalization requires companies to first know their consumers well.

6.) ONLINE ADVERTISEMENT

You know this is important. But why ? Internet advertising is expected to rise by 10% on a global rate. Mobile ads will grow by a whooping 45% and online ad expenditure is set to rise through the year. Your brand’s reach is very dependant on your budget for online advertisement. And it is also getting costlier day by day.

7.) MICRO TARGETTING

Microtargeting is a marketing strategy that uses consumer data and demographics to identify the interests of specific individuals or very small groups of like-minded individuals and influence their thoughts or actions. Targeted campaigns are two times more effective than non-targeted one size fits all campaigns. A study suggests that retargeted display ads inspire a lot more people to search for the product. So this is why it is really important.

You can start booming your business with these trends and it will surely help you to grow more and more.

The post Follow These Digital Marketing Trends in 2017 For Sure Shot Success appeared first on MideaLabs: One Lab, Million Experiments!.