Thus, I thought to chalk out a few pointers to state what are the things you or your agency/person might be doing wrong. Have a look and leave your comments below.

1.) HAVING NO SOCIAL MEDIA STRATEGY

Companies without a social media strategy can never deliver an effective message to their audience. To execute a successful social media, marketing plan, a strategy must be in place. Among these strategies include having a distinct social media voice, conceptualizing measurable goals, developing a policy for social media, and planning a social media calendar.
Posting blindly will get your btand nowhere. Set a clear social media strategy and hyou could be well on you way to having the best and most engaging content on web

2.) CREATING ACCOUNTS ON TOO MANY PLATFORMS TOO SOON

Many businesses reat accounts on a number of social media channels at once despite their inability to post quality content to engage their followers and prospects. One moment they are using facebook, twitter, instagram and pinterest; the next thing you know, they have abandoned the platforms altogether.
Any social media account with a couple of posts from months or years back only implores on your prospects that you are disorganized. Keep the focus of your social media strategy narrow, then simply branch out from that point on when you are sure you can offer quality and relevant content for each channel regularity.

3.) PAYING FOR FAKE FOLLOWERS

Recently, Instagram had deleted millions of accounts to prevent its users from paying to gain more followers. Overnight, many celeb and prominent personalities and businesses had lost tons of followers. The key here is to aim to build genuine customer relationships rather than focusing on numbers.

4.) TALKING TOO MUCH OF BRAND AND BRAND ONLY

Let your audience know you are willing to communicate and reach out, and they will be more than happy to participate in your activities and even share ideas of their own that can help elevate your brand. Sharing the work of others is totally fine, especially if you know it will be useful to our followers. Reshare or re tweet someone’s post.

5.) USING IRRELEVANT AND EXCESSIVE HASHTAGS

The is no doubt that the use of hashtags on social media platforms can immensely help businesses to become more visible. To this, limits your hashtag usage to a considerable and sensible number, and make sure they are relevant to what you are trying to convey on your post.

6.) SHARING TOO MUCH IN A SMALL AMOUNT OF TIME

Posting one content after the other within minutes or even hours is a good strategy. If you are aiming to shun or turn off your followers and propects. As much s possible, strive to share posts consistently and regularly. Create a posting schedule and make use of online scheduling tools like Hootsuit and Buffer to space your posts and avoid overwhelming and spamming your followers.

7.) NEGLECTING THE “SOCIAL” MEDIA ASPECTS OF SOCIAL MEDIA

People on social media expect responsiveness from companies, and want to feel they are dealing with real people and not corporate robots. You do not necessarily have to reply to every comment. but responding to them build trust between you and consumers. It would also help if you can develop a voice that is light, interesting and witty.

Let your brand’s personality shine through by responding to queries, addressing concerns, and involving your brand in forums or communities. Humanize your brand and in doing so, you can make your audience feel more connected to you. Social media can take you any to the heights if you are using it properly and can let you down. So be aware.

The post Social Media Marketing Mistakes You Might Be Doing appeared first on MideaLabs: One Lab, Million Experiments!.

According to Wikipedia, “Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection”

Your brand success in 2017 depends on two aspects- a) knowing the marketing trends and b) consistently applying them and creating unique consumer experiences.

In this post, we’ll focus on the digital trends your brands should be prepared for in the coming few months.

1.) THE RISE OF CONTENT MARKETING

Nowadays, brands are spending a lot of time creating more relevant and inspiring content than ever before. Companies running an active blog generate 67% more leads on a monthly basis compared to those who don’t blog. There is no doubt that it has been one of the primary tactics.

2.) MARKETING ANALYSIS

According to a survey, expenditures on marketing analytics are set to rise by over 60%. Marketers are already using dozens of analytics tools to keep a track of engagement and business performance on digital platforms. Companies are utilizing the info and content pool created online by consumers. Marketers are already using dozens of analytics tools to keep a track of engagement and business performance on digital platforms.

3.) MORE VIDEOS

Today, no one has time to read, Everyone is interested in watching cause it is less time consuming and more informative. The use of videos for marketing purposes has been exponentially growing. Videos are a perfect way to show how a product works. Videos gives greater engagement, lower site bounce rates and also showcase product usage in multiple scenarios.

4.) STORY TELLING

Stories help brands align consumers to the emotional core of the brand. A mix of visual and contextual storytelling inspires emotions in consumers and increases trust. This has become a trends from severeal years. Brands are doing this and getting better responses than ever. The story could be in their TVC, in their social media, in written or watchable format. It can be anything. Consumers can really relate to stories.

5.) HUMANIZATION

Well, every brand is active on twitter nowadays. You can get your solution within an hour of your tweet. This is called humanization of brands. Your social media shoul d be really active. Companies that have been making an effort to humanize their content strategy, have been able to increase sales, inspire users to stay longer on their websites & foster customer satisfaction. Personalization requires companies to first know their consumers well.

6.) ONLINE ADVERTISEMENT

You know this is important. But why ? Internet advertising is expected to rise by 10% on a global rate. Mobile ads will grow by a whooping 45% and online ad expenditure is set to rise through the year. Your brand’s reach is very dependant on your budget for online advertisement. And it is also getting costlier day by day.

7.) MICRO TARGETTING

Microtargeting is a marketing strategy that uses consumer data and demographics to identify the interests of specific individuals or very small groups of like-minded individuals and influence their thoughts or actions. Targeted campaigns are two times more effective than non-targeted one size fits all campaigns. A study suggests that retargeted display ads inspire a lot more people to search for the product. So this is why it is really important.

You can start booming your business with these trends and it will surely help you to grow more and more.

The post Follow These Digital Marketing Trends in 2017 For Sure Shot Success appeared first on MideaLabs: One Lab, Million Experiments!.